Buttle, F., & Maklan, S. (2022). Customer relationship management: Concepts and technologies (4th ed.). Routledge.
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Chicago Style (17th ed.) Citation
Buttle, Francis, and Stan Maklan. Customer Relationship Management: Concepts and Technologies. 4th ed. New York: Routledge, 2022.
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MLA (9th ed.) Citation
Buttle, Francis, and Stan Maklan. Customer Relationship Management: Concepts and Technologies. 4th ed. Routledge, 2022.
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Warning: These citations may not always be 100% accurate.