Marketing channels

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Bibliographic Details
Main Author:	Stern, Louis W.
Other Authors:	Adel I. El-Ansary and Anne T. Coughlan
Language:	English
Published:	New Delhi Prentice Hall of India 2001
Edition:	5th ed.
Subjects:	BBA MBA Management studies Marketing.
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MEGHNAD SAHA INSTITUTE OF TECHNOLOGY: MBA